Good Eggs iOS App

Designing and shipping Good Eggs' first native app.

In 2015, Good Eggs built and launched our first iOS App. I served in a consultative role, providing support and direction to a team of 4 designers who specialized in design research, UX and UI. Later, I led the process of refining our UI styleguide, creating our iconography, and art directing the photography for our landing screens and navigation. Soon after launch, we quickly moved 30% of all Good Eggs checkouts to the app. Many of our core metrics (such as average order value) remained stable, while others markedly improved (such as order frequency and retention). The app is far less costly for our Customer Service team to support, and boasts a 5 star rating on the App Store.